Challenges with Consent Mode

When Olivia’s, our own established ecommerce brand we run in our group, implemented Consent Mode V2 they experienced significant disruption to their reporting and ad tracking.

Not only did they lose vital insights from GA4 but they also saw a 20% drop in traffic and a drop in conversion.

Ascend® audited their consent set up and their tracking, and implemented fixes and improvements to ensure their Google and Meta ad accounts were receiving the optimal signals to drive retargeting and prospecting campaigns.

Not only did the improvements fix the issues of reporting and recover traffic, but Olivia’s also saw their conversion rates increase by 20% versus their previous rate.

Poor set up of consent mode and tracking is currently the number one killer of ROI for established brands. Fixing the issues are quick and inexpensive.

Contact Ascend if you’d like to find out how you can ensure you’re not missing valuable conversions.