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ecommerce competition, amazon, CRO

The E-Commerce Squeeze: Competing in the Age of Temu, Shein, and Amazon

Chris R.
By Chris R.
ecommerce competitionamazonconversion rate optimization

The landscape has changed—drastically.

  • 1 in 3 consumers now shop with Temu or Shein
  • Temu has twice the number of app downloads as Amazon
  • For every £1 spent online in the UK, 30p goes to Amazon

We’re no longer just trying to grow. We're competing for a smaller share of the pie, and we’re up against giants who have redefined what customers expect.

Low pricesFree deliveryNext-day shipping

These aren’t perks anymore. They’re the starting line.

To make matters harder, ad fatigue is real. Scroll past a few Instagram stories and you’ll see what we mean—everyone’s saying the same thing, and customers are tuning out.

So what do we do?

Retention strategies aren’t optional anymore—they’re your lifelineCRM isn’t just an email channel—it’s your relationship builderBrand differentiation isn’t a nice-to-have—it’s your only chance at survival

An air tight ad strategy is no longer a nice to have, it is an absolute essential, and the foundation upon which all else is built upon, so naturally ensuring and auditing your approach to ensure you’re targeting the right people, with the right message and creative at the right time is an essential first step. This is exactly what our Target proposition is here for

Once you’re happy with your ad strategy it’s time to double down on:

  • Your story – Why you, not them? Make sure your brand story is clearer than ever, this could be the difference between someone choosing you over a similar priced competitor (or a cheaper alternative)
  • Social proof – Let your customers sell for you. With new entrants popping up all the time this is a great way to show your credibility
  • Experience – Make every interaction count. It costs more than ever to get customers onto your site even with a great ad strategy, you should be ensuring you’re maximising the value from every visitor through a process of continual improvement in your user experience.

The best way to introduce all of these elements is through A/B testing (or panel testing if you’re traffic levels aren’t high enough) as there’s no set formula for the best way, it will vary by brand and sector, so testing the best approach is crucial, which is exactly why we built our Enhance proposition

The rules have changed. If you’re still playing the old game, now’s the time to pivot. Fast.

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